Separate The Business From The Personal

The saying goes “don’t mix business with personal” and I want to highlight how that applies to social media.

Let’s start with the fact that I have two Instagram profiles: one for my business that I’ve had for a year now and a personal page that I’ve had going on 8 years.

My personal page is private and full of family and friends from elementary, middle, high school, and college. I absolutely love my personal page. Just about everyone I follow is someone I personally know or met through a mutual friend/family member. I post randomness and about my family/personal life because these people know me personally. Absolutely love it.

My business page is public and I follow other entrepreneurs and people in my niche as well as inspirational pages that constantly remind me to keep pushing on this journey of self-development & entrepreneurship because it does get better with time. I follow pages that advocate for mental health, physical fitness, and nutritional wellness. I have several friends on there from my personal page who support my solopreneur journey too. I post about my business, my brand, and myself but not as personally as I would on my other page.

My reasoning for creating two different pages is the simple fact that I want to keep my personal & private life, personal and private. Even my personal page is limited because I don’t share everything. Sometimes I feel like I share more on my business page because I’m creating a brand around my interests.

However, another reason I keep the two separate is because not everyone is interested in both worlds. I follow people that turn their personal page into their business page and I unfollow them IMMEDIATELY. I’m not interested in the product/service they are offering so I’m not interested in following them anymore. But if they kept the page personal and created a new business page, they wouldn’t have lost a follower.

Now I know what some of you are thinking, “I am my business” “I am my brand” and that is true. Back when I did radio, I remember my friend who came up with the show idea telling us that we need to create a radio identity. My radio personality was the female version of Charlamagne from The Breakfast Club. I was cut throat, raunchy, and had no filter. I created an alter ego to fit the radio show’s brand. I branded the heck out of that personality too. 

When people around campus overheard me talking outside of radio, they recognized my voice and said “you’re the prettymoneylola girl from GoodKnocking ” and I would bashfully answer “yea, that’s me”. They recognized the voice but not the character in front of them. The Lola outside of radio wasn’t as rambunctious. I was actually someone that preferred to stay lowkey and turn up in small, intimate settings with good people. I was giving the world two sides of the same person. Just think of it like Beyonce and Sasha Fierce. 

I find the same thing applies to starting a business. No one wants to see you selling T-shirts and then you posting a picture of your dog in the pool. It doesn’t make sense and you have to learn how to separate the two. If you currently have a personal page and considering starting a business, opt to make a separate page for the business for these two main reasons:

  • You don’t have to worry about what you post on your personal page because it is private and unavailable to the public
  • You know that everyone who follows your business page are actually interested in your business

Hopefully this gives you the nudge you need to separate the business from the personal. 

Until Next Time,


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