It has officially been a little over 6 months since I have set up my Etsy Shop and I can’t lie, things are going pretty good. But as always, let me walk you through the details of how it all started.
I recently launched a 360 photo booth business in Atlanta and South Florida called Luxury Lens 360. Even though I can design fliers, I had so much on my plate that I decided to just go on Etsy and purchase some ready-made fliers. The only problem was, that there weren’t many fliers to choose from. To give you a reference, if you look up “birthday party flyer” on Etsy, about 3,400 results pop up whereas if you look up “360 photo booth flyer”, about 300 results pop up.
Now you should know I am not scrolling through all those pages looking at fliers but the first two pages were not giving what they were supposed to gave so I had to make my own fliers. After I made them, I thought “I should probably put these on Etsy since there aren’t many options” but I was hesitant because I felt like it was going to be too much work. Typical Lola would overthink to the point that I would say “forget it” and put the idea on the backburner but Hustler Lola was like “its money to be made.”
I did absolutely no research! NONE! ZIP! And that is NOT like me. I like to make sure the numbers make sense and that I understand how everything works but in this instance, my rationale was “you already made it to use for yourself FOR FREE so the worst thing that can happen is no one wants to use it”.
So I listed my first flyer on October 24, 2021 and got my first sale on October 28, 2021. Then my next two orders came in 3 days later and as of today, I average 3-5 sales per day. When I tell you I was surprised, I was shook because I just couldn’t believe the things I created for myself had actual value to someone else.
Etsy recommends that you have at least 10 listings (items for sale) on your site. As of the date that this blog is published, I have 10 listings and they all fall in the 360 Photo Booth Flier. The fliers are actually templates that people can edit using Canva (graphic design tool). So my fliers are not made-to-order which makes this type of business venture pretty passive because once I create the templates, there is nothing else required of me.
I do want to point out that till this day, I still do not completely understand how Etsy sales and profit work. This is new territory for me so I am learning as I go. I just know that I set up daily payouts and every other day, there is money deposited in my bank account. I will say that I have been spending the last 30 days actually analyzing trends and keywords, I have been optimizing my listings so they are more searchable, and have been paying close attention to my shop traffic and conversions.
I plan on creating more things to put on the platform because even though my shop is booming, it is not to my standard. I don’t know if that’s because I am pricing my templates too low or if I need more items in the shop but that is what my focus is today. How do I make my store better?
I hope this encourages you to try using Etsy. The worst thing that can happen is you don’t make a sale that you wouldn’t have made anyways if you didn’t open the shop.
But for those of you that do have an Etsy shop, what do you sell? How is business going for you? Talk to me!
Until Next Time,